Consumer behaviour: Behavioural aspects of marketing/
Rice, Chris
Consumer behaviour: Behavioural aspects of marketing/ - London; Butterworth-Heinemann, 1993. - viii,414p.; ill.;
Includes bibliographical references and index.
0750605499
HF5415.3 / ric1995
Consumer behaviour: Behavioural aspects of marketing/ - London; Butterworth-Heinemann, 1993. - viii,414p.; ill.;
Includes bibliographical references and index.
0750605499
HF5415.3 / ric1995