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The marketing casebook : cases and concepts /

Dibb, Sally, 1963-

The marketing casebook : cases and concepts / Sally Dibb and Lyndon Simkin. - London ; New York : Routledge, 1994. - xi, 270 p. : ill. ; 24 cm.

Includes bibliographical references (p. [261]-263) and index.

ISBN: 0415089506

LCCN: 93009645

Subjects--Topical Terms:
Marketing--Case studies.

LC Class. No.: HF5415 / dib1994

Dewey Class. No.: 658.8

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