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Modern business marketing : a strategic planning approach to business and industrial markets /

Powers, Thomas L.

Modern business marketing : a strategic planning approach to business and industrial markets / Thomas L. Powers. - Saint Paul, MN : West Pub. Co., c1991. - xx, 642 p. : ill., map ; 26 cm.

Includes bibliographical references and index.

ISBN: 031466808X

LCCN: 90047274

Subjects--Topical Terms:
Industrial marketing--Management.

LC Class. No.: HF5415.1263 / p68 1991

Dewey Class. No.: 658.8/02

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