Consumer behavior /
Hoyer, Wayne D.
Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis. - Boston : Houghton Mifflin, c1997. - xxviii, 675 p. : ill. (some col.), col. map ; 27 cm.
Includes bibliographical references (p. 555-648) and indexes.
0395665922 (student book) 0395843855 (examination copy)
96076911
Consumer behavior.
HF5415.32 / hoy1997
658.8/342
Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis. - Boston : Houghton Mifflin, c1997. - xxviii, 675 p. : ill. (some col.), col. map ; 27 cm.
Includes bibliographical references (p. 555-648) and indexes.
0395665922 (student book) 0395843855 (examination copy)
96076911
Consumer behavior.
HF5415.32 / hoy1997
658.8/342