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Consumer behavior : implications for marketing strategy /

Hawkins, Del I.

Consumer behavior : implications for marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney. - 5th ed. - Homewood, IL : Irwin, c1992. - xv, 674 p. : ill. (some col.) ; 27 cm.

Includes bibliographical references and indexes.

ISBN: 0256094098

LCCN: 91003223

Subjects--Topical Terms:
Consumer behavior--United States.
Market surveys--United States.
Consumer behavior--Case studies.--United States
Market surveys--Case studies.--United States

LC Class. No.: HF5415.33.U6 / haw 1991

Dewey Class. No.: 658.8/324/0973

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