Advertising, promotion & supplemental aspects of integrated marketing communications /
Shimp, Terence A.
Advertising, promotion & supplemental aspects of integrated marketing communications / Advertising, promotion, and supplemental aspects of integrated marketing communications Advertising promotion Terence A. Shimp. - 5th ed. - Fort Worth : Dryden Press, c2000. - xxix, 674 p. : ill. (some col.) ; 29 cm. - The Dryden Press series in marketing .
Includes bibliographical references and indexes.
0030211131
99074297
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.
HF5415.123 / shi 2000
658.8/2
Advertising, promotion & supplemental aspects of integrated marketing communications / Advertising, promotion, and supplemental aspects of integrated marketing communications Advertising promotion Terence A. Shimp. - 5th ed. - Fort Worth : Dryden Press, c2000. - xxix, 674 p. : ill. (some col.) ; 29 cm. - The Dryden Press series in marketing .
Includes bibliographical references and indexes.
0030211131
99074297
Communication in marketing.
Sales promotion.
Advertising.
Direct marketing.
HF5415.123 / shi 2000
658.8/2