Essentials of contemporary advertising.
Arens,
Essentials of contemporary advertising. - 2nd ed. - London: McGraw - Hill international, 2007. - xxiv,558p.: ill,;
Includes bibliographical references and index.
9780071287579
HF5821 / are2007
Essentials of contemporary advertising. - 2nd ed. - London: McGraw - Hill international, 2007. - xxiv,558p.: ill,;
Includes bibliographical references and index.
9780071287579
HF5821 / are2007