"This business has legs" : how I used infomercial marketing to create the $100,000,000 Thighmaster craze exerciser : an entrepreneurial adventure story /
Bieler, Peter, 1943-
"This business has legs" : how I used infomercial marketing to create the $100,000,000 Thighmaster craze exerciser : an entrepreneurial adventure story / Peter Bieler with Suzanne Costas. - New York : John Wiley, c1996. - ix, 206 p. ; 25 cm.
Includes index.
0471147494 (cloth : alk. paper)
96018232
Television advertising--Case studies.--United States
Infomercials--Case studies.--United States
Exercise--Equipment and supplies--Marketing--Case studies.
HF6146.T42 / bie 1996
659.14/3
"This business has legs" : how I used infomercial marketing to create the $100,000,000 Thighmaster craze exerciser : an entrepreneurial adventure story / Peter Bieler with Suzanne Costas. - New York : John Wiley, c1996. - ix, 206 p. ; 25 cm.
Includes index.
0471147494 (cloth : alk. paper)
96018232
Television advertising--Case studies.--United States
Infomercials--Case studies.--United States
Exercise--Equipment and supplies--Marketing--Case studies.
HF6146.T42 / bie 1996
659.14/3