The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, newsjacking, & viral marketing to reach buyers /
Scott, David Meerman.
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, newsjacking, & viral marketing to reach buyers / New rules of marketing and PR David Meerman Scott. - Sixth edition. - xxi, 426 pages ; 24 cm
Earlier edition: 2015. Includes index.
9781119362418 (pbk.)
2017019099
Internet marketing.
Internet in public relations.
HF5415.1265 / .soc 2017
658.8/72 / 18
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, newsjacking, & viral marketing to reach buyers / New rules of marketing and PR David Meerman Scott. - Sixth edition. - xxi, 426 pages ; 24 cm
Earlier edition: 2015. Includes index.
9781119362418 (pbk.)
2017019099
Internet marketing.
Internet in public relations.
HF5415.1265 / .soc 2017
658.8/72 / 18