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Global Marketing./

Keegan, Warren J.

Global Marketing./ Warren J. Keegan and Mark C. Green - 9th ed. - Harlow, England: Pearson Educational Limited, c2017 - 624p.: ill.,

Includes glossary and index

ISBN: 9781292150765

Subjects--Topical Terms:
Export marketing

LC Class. No.: HF1416 / kee 2017

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