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Strategic marketing management: the framework

Chernev, Alexander

Strategic marketing management: the framework - 10th ed. - Chicago, USA Cerebellum Press 2019 - vi, 313p.: ill.; 24cm

Includes bibliographical references and index.

ISBN: 9781936572748

Subjects--Topical Terms:
Marketing
Marketing management

LC Class. No.: HF5415 / .che 2019

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