Marketing research : methodological foundations
Iacobucci, Dawn
Marketing research : methodological foundations - Australia South-Western (Cengage Learning) 2010 - xvii, 604p.: ill.; 26cm
Includes index.
9780538743778
Marketing research
HF5415.2 / .iac 2010
Marketing research : methodological foundations - Australia South-Western (Cengage Learning) 2010 - xvii, 604p.: ill.; 26cm
Includes index.
9780538743778
Marketing research
HF5415.2 / .iac 2010