Normal view MARC view ISBD view

Principles of services marketing

Palmer, Adrian

Principles of services marketing - 6th ed. - UK McGraw-Hill Education 2011 - xvii, 525p.: ill.; 26cm

Includes bibliographical references and index.

ISBN: 9780077129514

Subjects--Topical Terms:
Service industries - Marketing
Marketing - Management

LC Class. No.: HF5415.13 / .pal 2011

Print
Add to your cart (remove)
Suggest for purchase
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)