The professionals' guide to publishing : a practical introduction to working in the publishing industry /
Davies, Gill, 1945-
The professionals' guide to publishing : a practical introduction to working in the publishing industry / Gill Davies, Richard Balkwill. - Philadelphia : Kogan Page Limited, 2011. - vii, 312 p. : ill. ; 24 cm.
Publishing--art or science? -- Publishing as a business -- The work of the commissioning editor -- Marketing -- Sales, distribution and the supply chain -- Publishing services and production -- Why publishers need to know about the law -- Understanding how rights and permissions work -- Careers in publishing.
9780749455415 9780749462581
2010043455
Publishers and publishing.
Book industries and trade.
Z278 / .dav 2011
070.5023
The professionals' guide to publishing : a practical introduction to working in the publishing industry / Gill Davies, Richard Balkwill. - Philadelphia : Kogan Page Limited, 2011. - vii, 312 p. : ill. ; 24 cm.
Publishing--art or science? -- Publishing as a business -- The work of the commissioning editor -- Marketing -- Sales, distribution and the supply chain -- Publishing services and production -- Why publishers need to know about the law -- Understanding how rights and permissions work -- Careers in publishing.
9780749455415 9780749462581
2010043455
Publishers and publishing.
Book industries and trade.
Z278 / .dav 2011
070.5023