Inside book publishing /

Clark, Giles N.

Inside book publishing / Giles Clark and Angus Phillips. - Fifth edition. - xix, 355 pages : illustrations, maps ; 26 cm

Includes bibliographical references (pages 334-338) and index.

The development of modern trade publishing -- Publishing for educational, academic and professional markets -- The characteristics of the main publishing sectors -- Creating and protecting value in publishing -- The author -- Commissioning -- The author contract and editorial development -- Design and production -- Marketing -- Sales and distribution -- Rights sales -- The sales channels for books in the UK -- Getting into publishing.

9780415537162 (hbk) 9780415537179 (pbk)

2013047921


Publishers and publishing.
Publishers and publishing--Vocational guidance.
Publishers and publishing--Great Britain.

Z278 / .cla 2014

070.5

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