Essentials of strategic management : the quest for competitive advantage /

Gamble, John

Essentials of strategic management : the quest for competitive advantage / John E. Gamble, Texas A&M University-Corpus Christi, Margaret A. Peteraf, Dartmouth College, Arthur A. Thompson, Jr., The University of Alabama. - 4e [edition]. - xl, 440 pages ; 26 cm

Includes bibliographical references and indexes.

9780078112898 (alk. paper) 0078112893 (alk. paper)

2013045409


Strategic planning.
Business planning.
Competition.
Strategic planning--Case studies.

HD30.28 / gam 2015

658.4/012

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