The market value process : bridging customer and shareholder value /
Cleland, Alan S., 1939-
The market value process : bridging customer and shareholder value / Alan S. Cleland and Albert V. Bruno. - 1st ed. - San Francisco : Jossey-Bass, c1996. - xxv, 244 p. : ill. ; 25 cm. - The Jossey-Bass business & management series .
Includes bibliographical references (p. 229-233) and index.
0787902756 (alk. paper)
96010106
Strategic planning.
Marketing.
Consumer satisfaction.
Corporations--Valuation.
HD30.28 / cle1996
658.8
The market value process : bridging customer and shareholder value / Alan S. Cleland and Albert V. Bruno. - 1st ed. - San Francisco : Jossey-Bass, c1996. - xxv, 244 p. : ill. ; 25 cm. - The Jossey-Bass business & management series .
Includes bibliographical references (p. 229-233) and index.
0787902756 (alk. paper)
96010106
Strategic planning.
Marketing.
Consumer satisfaction.
Corporations--Valuation.
HD30.28 / cle1996
658.8