Services marketing: managing the service value chain/
Bruhn, Manfred
Services marketing: managing the service value chain/ - England: prentice Hall, 2006 - xxvi, 478p
Includes bibliographical references and index.
9780273681571
services marketing.
HD9980.5 / bru2018
Services marketing: managing the service value chain/ - England: prentice Hall, 2006 - xxvi, 478p
Includes bibliographical references and index.
9780273681571
services marketing.
HD9980.5 / bru2018