The PR buzz factor : how using public relations can boost your business /
Lawson, Russell.
The PR buzz factor : how using public relations can boost your business / Russell Lawson ; foreword by Carol Undy. - London ; Philadelphia : Kogan Page, c2006. - viii, 184 p. : ill. ; 24 cm.
Includes index.
Introduction: what makes you tick? -- The audit -- Introduction ; the audit ; gathering information ; strategy versus tactics -- Why you need PR -- Introduction ; your message ; stakeholder expectations ; agenda setting ; campaigns ; conclusion -- Environmental analysis -- Introduction ; the SWOT analysis ; conclusion -- Looking after your stakeholders -- Introduction ; stakeholder mapping ; messages ; an internet community ; where to now? -- Tactics -- Introduction ; the next step ; over to you -- The end has no end -- Introduction ; monitoring and evaluation ; keep it going -- Appendix: help available for small businesses.
0749444681 (pbk.)
2005035382
GBA605929 bnb
013359857 Uk
Public relations.
Strategic planning.
HD59 / law 2014
659.2
The PR buzz factor : how using public relations can boost your business / Russell Lawson ; foreword by Carol Undy. - London ; Philadelphia : Kogan Page, c2006. - viii, 184 p. : ill. ; 24 cm.
Includes index.
Introduction: what makes you tick? -- The audit -- Introduction ; the audit ; gathering information ; strategy versus tactics -- Why you need PR -- Introduction ; your message ; stakeholder expectations ; agenda setting ; campaigns ; conclusion -- Environmental analysis -- Introduction ; the SWOT analysis ; conclusion -- Looking after your stakeholders -- Introduction ; stakeholder mapping ; messages ; an internet community ; where to now? -- Tactics -- Introduction ; the next step ; over to you -- The end has no end -- Introduction ; monitoring and evaluation ; keep it going -- Appendix: help available for small businesses.
0749444681 (pbk.)
2005035382
GBA605929 bnb
013359857 Uk
Public relations.
Strategic planning.
HD59 / law 2014
659.2