Corporate image management : a marketing discipline for the 21st century /
Howard, Steven.
Corporate image management : a marketing discipline for the 21st century / Steven Howard. - Singapore : Butterworth-Heinemann Asia, 1998. - xii, 224 p. : ill. ; 23 cm.
Includes index.
9810080859 (pbk.)
99190548
Corporate image.
HD59.2 / how 2001
Corporate image management : a marketing discipline for the 21st century / Steven Howard. - Singapore : Butterworth-Heinemann Asia, 1998. - xii, 224 p. : ill. ; 23 cm.
Includes index.
9810080859 (pbk.)
99190548
Corporate image.
HD59.2 / how 2001