Marketing Management: analysis, planning, implementation, and control/
Kotler, Philip
Marketing Management: analysis, planning, implementation, and control/ - 8th ed. - London: Prentice-Hall International, 1994. - 800p.:
Includes index.
0130980056
HF5415 / kot 1996
Marketing Management: analysis, planning, implementation, and control/ - 8th ed. - London: Prentice-Hall International, 1994. - 800p.:
Includes index.
0130980056
HF5415 / kot 1996