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Cases in marketing management /

Bernhardt, Kenneth L., 1944-

Cases in marketing management / Kenneth L. Bernhardt, Thomas C. Kinnear. - 5th ed. - Homewood, IL : Irwin, c1991. - xvi, 815 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 0256088322

LCCN: 90026291

Subjects--Topical Terms:
Marketing--Management--Case studies.
Marketing--Decision making--Case studies.

LC Class. No.: HF5415.13 / ber 2001

Dewey Class. No.: 658.8

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