Global content marketing : how to create great content, reach more customers, and build a worldwide marketing strategy that works /
Didner, Pam.
Global content marketing : how to create great content, reach more customers, and build a worldwide marketing strategy that works / Pam Didner. - x, 244 pages : illustrations ; 23 cm
Includes bibliographic references (pages 229-236) and index.
9780071840972 (paperback : alk. paper) 0071840974 (alk. paper)
2014020494
Marketing.
Strategic planning.
BUSINESS & ECONOMICS / Marketing / General.
HF5415 / did 2016
658.8/02
Global content marketing : how to create great content, reach more customers, and build a worldwide marketing strategy that works / Pam Didner. - x, 244 pages : illustrations ; 23 cm
Includes bibliographic references (pages 229-236) and index.
9780071840972 (paperback : alk. paper) 0071840974 (alk. paper)
2014020494
Marketing.
Strategic planning.
BUSINESS & ECONOMICS / Marketing / General.
HF5415 / did 2016
658.8/02