Business marketing /
Bingham, Frank G.
Business marketing / Frank G. Bingham, Jr., Roger Gomes. - 2nd ed. - Lincolnwood, Ill. : NTC/Contemporary Pub. Group, c2001. - xix, 425 p. : ill. (some col.) ; 27 cm.
Rev. ed. of: Business marketing management. c1998.
Includes bibliographical references and index.
0844215384
2002514157
Industrial marketing.
Industrial marketing--Management.
Industrial procurement--Management.
Industrial marketing--United States--Case studies.
HF5415.1263 / bin 2005
658.8
Business marketing / Frank G. Bingham, Jr., Roger Gomes. - 2nd ed. - Lincolnwood, Ill. : NTC/Contemporary Pub. Group, c2001. - xix, 425 p. : ill. (some col.) ; 27 cm.
Rev. ed. of: Business marketing management. c1998.
Includes bibliographical references and index.
0844215384
2002514157
Industrial marketing.
Industrial marketing--Management.
Industrial procurement--Management.
Industrial marketing--United States--Case studies.
HF5415.1263 / bin 2005
658.8