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Business marketing management : a strategic view of industrial and organizational markets /

Hutt, Michael D.

Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh. - 6th ed. - Fort Worth : Dryden Press, c1998. - xxix, 777 p. : ill. ; 25 cm.

Includes bibliographical references and indexes.

ISBN: 0030206332

LCCN: 97065088

Subjects--Topical Terms:
Industrial marketing--Management--Case studies.

LC Class. No.: HF5415.13 / hut 2004

Dewey Class. No.: 658.8/04

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