What great brands do : the seven brand-building principles that separate the best from the rest /
Yohn, Denise Lee, 1967-
What great brands do : the seven brand-building principles that separate the best from the rest / Denise Lee Yohn. - 1 online resource.
Includes bibliographical references and index.
Great brands start inside -- Great brands avoid selling products -- Great brands ignore trends -- Great brands don't chase customers -- Great brands sweat the small stuff -- Great brands commit and stay committed -- Great brands never have to give back -- The eighth principle: brand as business.
9781118824337 (epub) 9781118824405 (pdf)
2013032872
Branding (Marketing)
Brand name products.
HF5415.1255 / yoh 2016
658.8/27
What great brands do : the seven brand-building principles that separate the best from the rest / Denise Lee Yohn. - 1 online resource.
Includes bibliographical references and index.
Great brands start inside -- Great brands avoid selling products -- Great brands ignore trends -- Great brands don't chase customers -- Great brands sweat the small stuff -- Great brands commit and stay committed -- Great brands never have to give back -- The eighth principle: brand as business.
9781118824337 (epub) 9781118824405 (pdf)
2013032872
Branding (Marketing)
Brand name products.
HF5415.1255 / yoh 2016
658.8/27