Product strategy and management:
Baker, Michael J., 1935-
Product strategy and management: Michael Baker and Susan Hart. - 2nd ed. - Harlow, England ; New York : FT Prentice Hall, 2007. - xviii, 541 p. : ill. ; 25 cm.
Includes bibliographical references (p. [504]-526) and index.
9780273694502
2006052549
Product management.
New products--Management--Case studies.
HF5415.15 / bok 2007
658.5/6
Product strategy and management: Michael Baker and Susan Hart. - 2nd ed. - Harlow, England ; New York : FT Prentice Hall, 2007. - xviii, 541 p. : ill. ; 25 cm.
Includes bibliographical references (p. [504]-526) and index.
9780273694502
2006052549
Product management.
New products--Management--Case studies.
HF5415.15 / bok 2007
658.5/6