MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02555cam a22003857a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
18115849 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220627145300.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140415s2014 njua b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2012361393 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
|---|
| National bibliography number |
GBB389869 |
| Source |
bnb |
| 016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
|---|
| Record control number |
016508191 |
| Source |
Uk |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781118732731 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1118732731 (hbk.) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)ocn859558550 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UKMGB |
| Language of cataloging |
eng |
| Transcribing agency |
UKMGB |
| Modifying agency |
OCLCO |
| -- |
BDX |
| -- |
YDXCP |
| -- |
BTCTA |
| -- |
SDB |
| -- |
MHB |
| -- |
AU@ |
| -- |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1265 |
| Item number |
roh 2014 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Rohrs, Jeffrey K., |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Audience : |
| Remainder of title |
marketing in the age of subscribers, fans & followers / |
| Statement of responsibility, etc. |
Jeffrey K. Rohrs. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Hoboken, New Jersey : |
| Name of producer, publisher, distributor, manufacturer |
John Wiley & Sons, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2014] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 278 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (pages 249-272) and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Audiences as assets: think like the boss -- The audience imperative: our hybrid source of business energy -- Your proprietary audiences: seekers, amplifiers & joiners -- The VIP joiners: subscribers, fans & followers -- Beyond Don Draper: pain, owned & earned media -- Increase what matters: size, engagement & value -- A larger font: our long-term responsibilities -- Website: marketing's magnetic center -- Email: the bedrock audience -- Facebook: making it personal -- Twitter: real-time characters -- Blogs: a website by another name -- Mobile apps: audiences on the go -- LinkedIn: the professional audience -- YouTube: internet built the video star -- Google+: the great unknown -- Pinterest: a collection of beautiful followers -- SMS: cutting through the cutter -- Instagram: moving pictures -- Podcasts: listen carefully -- Other audience channels: more? You want more?!? -- Map & align: strategy and team -- Built & engage: audiences on demand -- Serve, honor, deliver, surprise & delight: the red velvet touch -- Test & evolve: what marketers can learn from 5,000 years of football. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Explains how marketers can build and keep an online audience through the use of hybrid marketing strategies that rely on combinations of old-fashioned mass media with newer email, mobile, and social media platforms. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social media. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
copycat |
| d |
2 |
| e |
ncip |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
| Suppress in OPAC |
No |
