Copywriting for the electronic media : (Record no. 1412)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01373cam a22003374a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 13797122 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220802112721.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 041123s2005 caua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2004116846 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0534629148 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5825 |
| Item number | mee 2005 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.13/2 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Meeske, Milan D. |
| 245 10 - TITLE STATEMENT | |
| Title | Copywriting for the electronic media : |
| Remainder of title | a practical guide / |
| Statement of responsibility, etc. | Milan D. Meeske. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Belmont, CA : |
| Name of publisher, distributor, etc. | Thomson/Wadsworth, |
| Date of publication, distribution, etc. | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 312 p. : |
| Other physical details | ill. ; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Access card for free 4-month subscription to Infotrak (college ed.) inserted. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. [305]-306) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising copy. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Broadcast advertising. |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Contributor biographical information |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy1103/2004116846-b.html">http://www.loc.gov/catdir/enhancements/fy1103/2004116846-b.html</a> |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Publisher description |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy1103/2004116846-d.html">http://www.loc.gov/catdir/enhancements/fy1103/2004116846-d.html</a> |
| 856 41 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Table of contents only |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy1103/2004116846-t.html">http://www.loc.gov/catdir/enhancements/fy1103/2004116846-t.html</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 2 |
| e | epcn |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | SOCIAL SCIENCE- Commerce | KsTU Library | KsTU Library | General Stacks | 01/27/2010 | 1412 | HF5825 mee 2005 | 105809 | 08/02/2022 | 1 | 08/02/2022 | Books | |||||
| Library of Congress Classification | SOCIAL SCIENCE- Commerce | KsTU Library | KsTU Library | General Stacks | 01/27/2010 | 1412 | HF5825 mee 2005 | 105812 | 08/02/2022 | 2 | 08/02/2022 | Books | |||||
| Library of Congress Classification | SOCIAL SCIENCE- Commerce | KsTU Library | KsTU Library | General Stacks | 01/27/2010 | 1412 | HF5825 mee 2005 | 105810 | 08/02/2022 | 3 | 08/02/2022 | Books | |||||
| Library of Congress Classification | SOCIAL SCIENCE- Commerce | KsTU Library | KsTU Library | General Stacks | 01/27/2010 | 1412 | HF5825 mee 2005 | 105811 | 08/02/2022 | 4 | 08/02/2022 | Books | |||||
| Library of Congress Classification | SOCIAL SCIENCE- Commerce | KsTU Library | KsTU Library | General Stacks | 01/27/2010 | 1412 | HF5825 mee 2005 | 105814 | 08/02/2022 | 5 | 08/02/2022 | Books |