Principles and practice of marketing/ (Record no. 2603)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00617nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240207093954.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240206b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780077140007 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | KsTU |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .J5 2013 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jobber, David, |
| Dates associated with a name | 1947- |
| 245 ## - TITLE STATEMENT | |
| Title | Principles and practice of marketing/ |
| Statement of responsibility, etc. | David Jobber. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London; |
| -- | Boston; |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 870p.: |
| Other physical details | Ill.; |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Case studies |
| Geographic subdivision | Europe |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Materials specified (bound volume or other part) | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | SOCIAL SCIENCE - Commerce | KsTU Library | KsTU Library | General Stacks | 11/02/2023 | 2603 | HF5415 job | 114675 | 02/06/2024 | 1 | 02/06/2024 | Books | |||||
| Library of Congress Classification | SOCIAL SCIENCE - Commerce | KsTU Library | KsTU Library | General Stacks | 11/02/2023 | 2603 | HF5415 job | 114676 | 02/06/2024 | 2 | 02/06/2024 | Books | |||||
| Library of Congress Classification | SOCIAL SCIENCE - Commerce | KsTU Library | KsTU Library | Reference | 11/02/2023 | 2603 | HF5415 job | 114677 | 02/06/2024 | 3 | 02/06/2024 | Books | |||||
| Library of Congress Classification | SOCIAL SCIENCE - Commerce | KsTU Library | KsTU Library | General Stacks | 11/02/2023 | 2603 | HF5415 job | 114678 | 02/06/2024 | 4 | 02/06/2024 | Books |