Normal view MARC view ISBD view

Below-the-line promotion / (Record no. 966)

MARC details
000 -LEADER
fixed length control field	01168cam a2200337 a 4500
001 - CONTROL NUMBER
control field	3022268
003 - CONTROL NUMBER IDENTIFIER
control field	OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20220624084437.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	940510s1993 uk a b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number	94156697
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0750605480
035 ## - SYSTEM CONTROL NUMBER
System control number	(OCoLC)29459383
040 ## - CATALOGING SOURCE
Original cataloging agency	NjRuF
Transcribing agency	NjRuF
Modifying agency	Uk
--	DLC
042 ## - AUTHENTICATION CODE
Authentication code	lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5438.5
Item number	wil 1996
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8/2
Edition number	20
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Wilmshurst, John.
245 10 - TITLE STATEMENT
Title	Below-the-line promotion /
Statement of responsibility, etc.	John Wilmshurst.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc.	Oxford ;
--	Boston :
Name of publisher, distributor, etc.	Butterworth-Heinemann,
Date of publication, distribution, etc.	1993.
300 ## - PHYSICAL DESCRIPTION
Extent	ix, 399 p. :
Other physical details	ill. ;
Dimensions	24 cm.
490 1# - SERIES STATEMENT
Series statement	Marketing series. Professional development
500 ## - GENERAL NOTE
General note	"Published on behalf of the Chartered Institute of Marketing"
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note	Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Sales promotion.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element	Direct marketing.
710 1# - ADDED ENTRY--CORPORATE NAME
Corporate name or jurisdiction name as entry element	Chartered Institute of Marketing.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title	Marketing series (London, England).
Name of part/section of a work	Professional development.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a	7
b	cbc
c	copycat
d	2
e	ncip
f	19
g	y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Library of Congress Classification
Koha item type	Books
Suppress in OPAC	No

Holdings
Source of classification or shelving scheme	Materials specified (bound volume or other part)	Home library	Current library	Shelving location	Date acquired	Inventory number	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
Library of Congress Classification	SOCIAL SCIENCE-Commerce	KsTU Library	KsTU Library	General Stacks	09/26/1996	966	HF5438.5 wil 1996	102173	06/24/2022	1	06/24/2022	Books
Library of Congress Classification	SOCIAL SCIENCE-Commerce	KsTU Library	KsTU Library	General Stacks	09/26/1996	966	HF5438.5 wil 1996	102176	06/24/2022	2	06/24/2022	Books
Library of Congress Classification	SOCIAL SCIENCE-Commerce	KsTU Library	KsTU Library	General Stacks	09/26/1996	966	HF5438.5 wil 1996	102175	06/24/2022	3	06/24/2022	Books
Library of Congress Classification	SOCIAL SCIENCE-Commerce	KsTU Library	KsTU Library	General Stacks	09/26/1996	966	HF5438.5 wil 1996	102178	06/24/2022	4	06/24/2022	Books
Library of Congress Classification	SOCIAL SCIENCE-Commerce	KsTU Library	KsTU Library	General Stacks	09/26/1996	966	HF5438.5 wil 1996	102177	06/24/2022	5	06/24/2022	Books