Basic marketing : a global-managerial approach/ William D. Perreault, Jr., E. Jerome McCarthy.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill, c2002. Edition: 14th edDescription: xxxii, 815 [28] p. : col. ill., maps ; 28 cm. 1 computer laser optical disk (4 3/4 in.)ISBN: 0072409479 (alk. paper); 0071121102 (international : alk. paper)Subject(s): Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | per 2002
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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KsTU Library General Stacks | HF5415.13 per 2002 (Browse shelf(Opens below)) | 2 | Available | 102255 | |
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Books
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KsTU Library General Stacks | HF5415.13 per 2002 (Browse shelf(Opens below)) | 3 | Available | 102256 |
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| HF5415.13 mu 1993 Basic marketing : a global-managerial approach / | HF5415.13 .pal 2011 Principles of services marketing | HF5415.13 par 2000 Preparing the marketing plan / | HF5415.13 per 2002 Basic marketing : a global-managerial approach/ | HF5415.13 per 2002 Basic marketing : a global-managerial approach/ | HF5415.13 .wal 2014 Marketing strategy : a decision-focused approach | HF5415.13 .wal 2014 Marketing strategy : a decision-focused approach |
A variety of multi-media instructional aids, including a Web site, are available to support the text.
Includes bibiliographical references (p. 754-810) and indexes.
System requirements for accompanying computer laser disk: Windows 95 or higher Pentium.
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