Consumer behavior : building marketing strategy / Del I. Hawkins, Roger J. Best, Kenneth A. Coney.

By: Hawkins, Del IContributor(s): Best, Roger J | Coney, Kenneth AMaterial type: Text

TextSeries: The Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : McGraw-Hill, c1998. Edition: 7th edDescription: xxv, 760 p. : ill. (some col.) ; 26 cm. + 1 computer disk (3 1/2 in.)ISBN: 0256218951 (international ed.)Subject(s): Consumer behavior -- United States | Market surveys -- United States | Consumer behavior -- United States -- Case studiesDDC classification: 658.8/342/0973 LOC classification: HF5415.33.U6 | han 1998

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	KsTU Library General Stacks	HF5415.33.U6 han 1998 (Browse shelf(Opens below))	1	Available		104811

Includes bibliographical references and indexes.

System requirements for accompanying computer disk: IBM PC; Microsoft Windows 3.1 or higher; Microsoft Excel for Windows version 5.0; Microsoft Works for Windows version 2.0.

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