Youtility : why smart marketing is about help not hype / Jay Baer.
Material type:
TextPublisher: New York, New York : Portfolio/Penguin, [2013]Copyright date: ©2013Description: xvi, 219 pages : illustrations ; 22 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781591846666 (hardback)Subject(s): Internet marketing | Social media -- Economic aspects | Marketing -- Blogs | Customer relations | Consumer education | BUSINESS & ECONOMICS / Marketing / General | BUSINESS & ECONOMICS / Consumer BehaviorDDC classification: 658.8 LOC classification: HF5415.1265 | .B27 2013Other classification: BUS043000 | BUS016000 Summary: "The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clut;ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than seven hundred brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers"-- Provided by publisher.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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KsTU Library General Stacks | HF5415.1265 .B27 2013 (Browse shelf(Opens below)) | 2 | Available | 111327 | |
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Books
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KsTU Library General Stacks | HF5415.1265 .B27 2013 (Browse shelf(Opens below)) | 3 | Available | 111328 |
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| HF5415.1263 p68 1991 Modern business marketing : a strategic planning approach to business and industrial markets / | HF5415.1265 kau. 2015 Digital marketing : integrating strategy and tactics with values / | HF5415.1265 .B27 2013 Youtility : why smart marketing is about help not hype / | HF5415.1265 .B27 2013 Youtility : why smart marketing is about help not hype / | HF5415.1265 .C455 2022 Digital Marketing : | HF5415.1265 gla 2015 The big data-driven business : how to use big data to win customers, beat competitors, and boost profits / | HF5415.1265 gla 2015 The big data-driven business : how to use big data to win customers, beat competitors, and boost profits / |
Includes bibliographical references and index.
"The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clut;ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life. Drawing from real examples of companies who are practicing Youtility as well as his experience helping more than seven hundred brands improve their marketing strategy, Baer provides a groundbreaking plan for using information and helpfulness to transform the relationship between companies and customers"-- Provided by publisher.
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