Essentials of marketing research / William G. Zikmund, Barry J. Babin.
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TextPublication details: Mason, Ohio : Thomson/South-Western, c2007 Edition: 3rd edDescription: xvii, 414 p. : col. ill. ; 28 cmISBN: 9780324320879 (pbk.); 0324320876 (pbk.)Subject(s): Marketing researchLOC classification: HF5415.2 | zik 2007
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