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Essentials of marketing research / William G. Zikmund, Barry J. Babin.

By: Zikmund, William GContributor(s): Babin, Barry JMaterial type: TextTextPublication details: Mason, Ohio : Thomson/South-Western, c2007 Edition: 3rd edDescription: xvii, 414 p. : col. ill. ; 28 cmISBN: 9780324320879 (pbk.); 0324320876 (pbk.)Subject(s): Marketing researchLOC classification: HF5415.2 | zik 2007
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Item type Current library Call number Copy number Status Date due Barcode
Books Books KsTU Library
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HF5415.2 zik 2007 (Browse shelf(Opens below)) 1 Available 102340
Books Books KsTU Library
General Stacks
HF5415.2 zik 2007 (Browse shelf(Opens below)) 2 Available 102333
Books Books KsTU Library
General Stacks
HF5415.2 zik 2007 (Browse shelf(Opens below)) 3 Available 102342
Books Books KsTU Library
General Stacks
HF5415.2 zik 2007 (Browse shelf(Opens below)) 4 Available 102343
Books Books KsTU Library
General Stacks
HF5415.2 zik 2007 (Browse shelf(Opens below)) 5 Available 102344

Includes bibliographical references (p. 405-410) and index.

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