Advertising and promotion management / John R. Rossiter, Larry Percy.
Material type:
TextSeries: McGraw-Hill series in marketingPublication details: New York : McGraw-Hill, 1987. Description: xix, 647 p. : ill. ; 25 cmISBN: 0070539073 :Subject(s): Advertising | Sales promotionDDC classification: 659.1 LOC classification: HF5821 | ros 1987
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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KsTU Library General Stacks | HF5821 ros 1987 (Browse shelf(Opens below)) | 1 | Available | 111875 | |
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KsTU Library General Stacks | HF5821 ros 1987 (Browse shelf(Opens below)) | 2 | Available | 105369 | |
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KsTU Library General Stacks | HF5821 ros 1987 (Browse shelf(Opens below)) | 3 | Available | 105372 | |
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Books
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KsTU Library General Stacks | HF5821 ros 1987 (Browse shelf(Opens below)) | 4 | Available | 105370 |
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| HF5801har 1990. The Practice of Advertising: | HF5801 har1990 The practice of advertising | HF5821 are2007 Essentials of contemporary advertising. | HF5821 ros 1987 Advertising and promotion management / | HF5821 ros 1987 Advertising and promotion management / | HF5821 ros 1987 Advertising and promotion management / | HF5821 ros 1987 Advertising and promotion management / |
Includes bibliographies and indexes.
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