Introduction to e-commerce / Jeffrey F. Rayport, Bernard J. Jaworski.
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TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill Irwin MarketspaceU, c2004. Edition: 2nd edDescription: xxvii, 516 p. : ill. ; 27 cmISBN: 0072553472 (alk. paper)Subject(s): Electronic commerceDDC classification: 658.8/4 LOC classification: HF5548.32 | ray 2004Online resources: Publisher description | Table of contents only
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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KsTU Library General Stacks | HF5548.32 ray 2004 (Browse shelf(Opens below)) | 1 | Available | 104608 |
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| HF5548.32 .H3447 2001 The B2B e-commerce handbook : how to transform your business-to-business global marketing strategy / | HF5548.32 .H3447 2001 The B2B e-commerce handbook : how to transform your business-to-business global marketing strategy / | HF5548.32 .H3447 2001 The B2B e-commerce handbook : how to transform your business-to-business global marketing strategy / | HF5548.32 ray 2004 Introduction to e-commerce / | HF5548.32 sch2007 Electronic commerce: | HF5548.32 sch2007 Electronic commerce: | HF5548.32 sch2007 Electronic commerce: |
Includes bibliographical references and index.
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