Digital Marketing : Strategy, implementation and practice /
Material type:
TextPublisher: Hoboken, NJ : Pearson, [2022]Edition: Eighth EditionDescription: pages cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781292400969; 9781292400969Subject(s): Internet marketing | Strategic planningAdditional physical formats: Online version:: Strategy, implementation and practiceDDC classification: 658.8/72 LOC classification: HF5415.1265 | .C455 2022Summary: "Digital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisations have the opportunity to expand into new markets, offer new services, interact with audiences in new ways and compete on a more equal footing with larger businesses. Marketers working within these organisations have the opportunity to develop new skills and to integrate these new tools to improve the competitiveness of the company"-- Provided by publisher.
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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KsTU Library Reference | HF5415.1265 .C455 2022 (Browse shelf(Opens below)) | 1 | Available | 114521 | |
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KsTU Library General Stacks | HF5415.1265 .C455 2022 (Browse shelf(Opens below)) | 2 | Available | 113906 |
Browsing KsTU Library shelves, Shelving location: General Stacks Close shelf browser (Hides shelf browser)
| HF5415.1265 kau. 2015 Digital marketing : integrating strategy and tactics with values / | HF5415.1265 .B27 2013 Youtility : why smart marketing is about help not hype / | HF5415.1265 .B27 2013 Youtility : why smart marketing is about help not hype / | HF5415.1265 .C455 2022 Digital Marketing : | HF5415.1265 gla 2015 The big data-driven business : how to use big data to win customers, beat competitors, and boost profits / | HF5415.1265 gla 2015 The big data-driven business : how to use big data to win customers, beat competitors, and boost profits / | HF5415.1265 .Ham 2012 Content rules : how to create killer blogs, podcasts, videos, Ebooks, webinars (and more) that engage customers and ignite your business / |
Includes bibliographical references and index.
"Digital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisations have the opportunity to expand into new markets, offer new services, interact with audiences in new ways and compete on a more equal footing with larger businesses. Marketers working within these organisations have the opportunity to develop new skills and to integrate these new tools to improve the competitiveness of the company"-- Provided by publisher.
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