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Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.

By: Saunders, M. N. K [author.]Contributor(s): Lewis, Philip, 1945- [author.] | Thornhill, Adrian [author.]Material type: TextTextPublisher: New York : Pearson, [2019]Edition: Eighth EditionDescription: pages cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781292208787 (print)Subject(s): Business -- Research | Business -- Research -- Data processingDDC classification: 650.072 LOC classification: HD30.4 | .sau 2019
Contents:
Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Utilising secondary data -- Collecting data through observation -- Collecting primary data using research interviews and research diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.
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HD30.4 .sau 2019 (Browse shelf(Opens below)) 1 Available 114210
Books Books KsTU Library
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HD30.4 .sau 2019 (Browse shelf(Opens below)) 2 Available 112821

Revised edition of the authors' Research methods for business students, 2015.

Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Utilising secondary data -- Collecting data through observation -- Collecting primary data using research interviews and research diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index.

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