Business research methods / Emma Bell, Alan Bryman, Bill Harley.
Material type:
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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KsTU Library Reference | HD30.4 .bel 2022 (Browse shelf(Opens below)) | 1 | Available | 114232 | |
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KsTU Library General Stacks | HD30.4 .bel 2022 (Browse shelf(Opens below)) | 2 | Available | 112688 |
Previous edition: 2019.
Alan Bryman appeared as the first named author on earlier editions.
Includes bibliographical references and indexes.
Developed specifically with business and management students in mind, this textbook explores the nature and purpose of business research and the issues it entails, while also providing students with practical advice through 'tips and skills' boxes. In addition to a broad range of relevant examples, it features a substantial discussion of ethics, and a strong emphasis on the most frequent challenges faced by students, such as choosing a research question, planning a project, and writing it up.
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