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Beyond design : the synergy of apparel product development / Sandra Keiser, Deborah Vandermar, Myrna B Garner.

By: Keiser, Sandra J [author.]Contributor(s): Vandermar, Deborah A [author.] | Garner, Myrna B [author.]Material type: TextTextPublisher: New York : Fairchild Books, 2022Edition: Fifth editionDescription: xv, 546 pages : chiefly illustrations (some color) ; 28 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781501366642; 9781501366611Subject(s): Clothing trade | Fashion design | Clothing and dress -- MarketingAdditional physical formats: Online version:: Beyond designDDC classification: 746.9/2 LOC classification: TT497 | .kei 2022Summary: "The Synergy of Apparel Product Development, Fifth Edition maps the processes required to bring apparel products from concept to consumer. This full-color text takes students step-by-step through the decision-making involved in the pre-production processes of apparel product development including business, creative, technical, and production planning. Updated chapter content reflects evolving industry practice. It demonstrates how these processes must be coordinated to get the right product to market, when consumers want it, and at a price they are willing to pay in an increasingly digital environment. The text seeks to address how functional approaches vary depending on a business's size and fashion focus. More global in scope, the fifth edition includes examples and case studies of multi-national companies and incorporates global nomenclature when it differs from the US industry. This new edition also advances its discussion of how new technologies continue to shorten the product development calendar. The book is written to help students anticipate the chaotic pace of change not only in fashion trends, but also in the fashion system itself"-- Provided by publisher.
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TT497 .kei 2022 (Browse shelf(Opens below)) Available 115873
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TT497 .kei 2022 (Browse shelf(Opens below)) 1 Available 114264

Includes index.

"The Synergy of Apparel Product Development, Fifth Edition maps the processes required to bring apparel products from concept to consumer. This full-color text takes students step-by-step through the decision-making involved in the pre-production processes of apparel product development including business, creative, technical, and production planning. Updated chapter content reflects evolving industry practice. It demonstrates how these processes must be coordinated to get the right product to market, when consumers want it, and at a price they are willing to pay in an increasingly digital environment. The text seeks to address how functional approaches vary depending on a business's size and fashion focus. More global in scope, the fifth edition includes examples and case studies of multi-national companies and incorporates global nomenclature when it differs from the US industry. This new edition also advances its discussion of how new technologies continue to shorten the product development calendar. The book is written to help students anticipate the chaotic pace of change not only in fashion trends, but also in the fashion system itself"-- Provided by publisher.

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