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The graphic communication handbook / Simon Downs.

By: Downs, SimonMaterial type: TextTextSeries: Media practicePublication details: Abingdon, Oxon [England] ; New York, NY : Routledge, 2011. Edition: 1st edDescription: xiv, 368 p. : 25 cmISBN: 9780415557375 (hardback : alk. paper); 9780415557382 (pbk. : alk. paper); 9780203804667 (ebook)Subject(s): Commercial art -- Vocational guidance | Graphic arts -- Vocational guidanceDDC classification: 741.6023 LOC classification: NC1001 | .dow 2011
Contents:
Introduction -- A step towards-- -- Broad knowledge -- Getting your first job : pitching -- Knowing your client fixing the brief -- Research -- The visual design of election campaign posters -- Roughing : thumbnail stage -- Roughing : the development stage -- Roughing : the presentation stage -- Presenting to the client -- Barnard semantics and graphics -- Doing the job -- Revision -- Situating the job -- Testing the job -- Getting paid (and more) -- Getting the next job (self and other publicity) -- The future -- Conclusion.
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