Strategic management / Frank T. Rothaermel, Georgia Institute of Technology.
Material type:
TextPublisher: New York, NY : McGraw-Hill Education, [2015]Edition: Second editionDescription: xxxiv, 468 pages color illustrations ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780077645069 (student edition : alk. paper); 0077645065 (student edition : alk. paper); 9780077645175 (instructor's edition : alk. paper); 0077645170 (instructor's edition : alk. paper)Subject(s): Strategic planningDDC classification: 658.4/012 LOC classification: HD30.28 | rot2015| Item type | Current library | Call number | Status | Date due | Barcode |
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KsTU Library General Stacks | HD30.28 rot2015 (Browse shelf(Opens below)) | Available | 103228 | |
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KsTU Library General Stacks | HD30.28 rot2015 (Browse shelf(Opens below)) | Available | 103232 |
Revised edition of the work, Strategic management : concepts.
Includes bibliographical references and indexes.
What is strategy, and why is it important? -- Strategic leadership : managing the strategy process -- External analysis : industry structure, competitive forces, and strategic groups -- Internal analysis : resources, capabilities, and core competencies -- Competitive advantage, firm performance, and business models -- Business strategy : differentiation, cost leadership, and integration -- Business strategy : innovation and entrepreneurship -- Corporate strategy : vertical integration and diversification -- Corporate strategy : mergers and acquisitions, strategic alliances -- Global strategy : competing around the world -- Organizational design : structure, culture, and control -- Corporate governance and business ethics.
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