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Corporate image management : a marketing discipline for the 21st century / Steven Howard.

By: Howard, StevenMaterial type: TextTextPublication details: Singapore : Butterworth-Heinemann Asia, 1998. Description: xii, 224 p. : ill. ; 23 cmISBN: 9810080859 (pbk.)Subject(s): Corporate imageLOC classification: HD59.2 | how 2001
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