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Small business management : launching & growing entrepreneurial ventures / Justin G. Longenecker, J. William Petty, Leslie E. Palich, Frank Hoy.

By: Longenecker, Justin G. (Justin Gooderl), 1917-2005 [author.]Contributor(s): Petty, J. William, 1942- [author.] | Hoy, Frank [author.] | Palich, Leslie E [author.]Material type: TextTextPublisher: Stamford, CT : Cengage Learning, [2014]Edition: 17eDescription: xxiv, 706 pages : illustrations (chiefly color) ; 29 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781133947752 (hardback); 1133947751 (hardback)Subject(s): Small business -- ManagementDDC classification: 658.022 LOC classification: HD62.7 | lon 2014
Contents:
Part 1. Entrepreneurship : a world of opportunity. The entrepreneurial life -- Integrity and ethics : foundations for success in small business.
Part 2. Starting from scratch or joining an existing business. Starting a small business -- Franchises and buyouts -- The family business.
Part 3. Developing the new venture business plan. The business plan : visualizing the dream -- The marketing plan -- The organizational plan : teams, legal structures, alliances, and directors -- The location plan -- Understanding a firms financial statements -- Forecasting financial requirements -- A firm's sources of financing -- Planning for the harvest.
Part 4. Focusing on the customer : marketing growth strategies: Building customer relationships -- Product development and supply chain management -- Pricing and credit decisions -- Promotional planning -- Global opportunities for small business.
Part 5. Managing growth in the small business. Professional management and the small business -- Managing human resources -- Managing operations -- Managing the firms assets -- Managing risk in the small business.
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Holdings
Item type Current library Call number Copy number Status Date due Barcode
Books Books KsTU Library
General Stacks 		HD62.7 lon 2014 (Browse shelf(Opens below)) 1 Available 111315
Books Books KsTU Library
General Stacks 		HD62.7 lon 2014 (Browse shelf(Opens below)) 3 Available 102408

Includes bibliographical references and index.

Part 1. Entrepreneurship : a world of opportunity. The entrepreneurial life -- Integrity and ethics : foundations for success in small business.

Part 2. Starting from scratch or joining an existing business. Starting a small business -- Franchises and buyouts -- The family business.

Part 3. Developing the new venture business plan. The business plan : visualizing the dream -- The marketing plan -- The organizational plan : teams, legal structures, alliances, and directors -- The location plan -- Understanding a firms financial statements -- Forecasting financial requirements -- A firm's sources of financing -- Planning for the harvest.

Part 4. Focusing on the customer : marketing growth strategies: Building customer relationships -- Product development and supply chain management -- Pricing and credit decisions -- Promotional planning -- Global opportunities for small business.

Part 5. Managing growth in the small business. Professional management and the small business -- Managing human resources -- Managing operations -- Managing the firms assets -- Managing risk in the small business.

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