Marketing / Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver, William Rudelius, University of Minnesota.
Material type:
TextPublisher: New York, NY : McGraw-Hill Education, [2015]Edition: Twelfth editionDescription: xliv, 740 pages ; 29 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780077861032 (alk. paper); 0077861035 (alk. paper)Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | ker 2017
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KsTU Library General Stacks | HF5415 ker 2017 (Browse shelf(Opens below)) | 1 | Available | 102848 |
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| HF5415 job Principles and practice of marketing/ | HF5415 job Principles and practice of marketing/ | HF5415 .joh 2016 Branding : in five and a half steps / | HF5415 ker 2017 Marketing / | HF5415 kot 1996 Marketing Management: analysis, planning, implementation, and control/ | HF5415 kot 1996 Marketing Management: analysis, planning, implementation, and control/ | HF5415 kot 1996 Principle of Marketing: |
Includes bibliographical references (pages 642-700) and index.
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