Understanding customers / Rosemary Phipps and Craig Simmons.
Material type:
TextSeries: CIM student workbook series. MarketingMarketing series (London, England)Publication details: Oxford : Butterworth-Heinemann, 1995. Description: 289 p. : ill. ; 30 cmISBN: 0750619961Subject(s): Consumer behavior | Customer services | Marketing research | Consumer behavior -- Great Britain -- Examinations, questions, etc | Marketing research -- Great Britain -- Examinations, questions, etcDDC classification: 658.8/342 LOC classification: HF5415.32 | phi1995
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'Published on behalf of the Chartered Institute of Marketing' (t.p.)
Includes index.
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