Consumers / Eric Arnould, Linda Price, George Zinkhan.
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TextPublication details: Boston : McGraw-Hill, c2002. Edition: 1st edDescription: xviii, 750 p. : col. ill. ; 25 cmISBN: 0256133603 (alk. paper)Subject(s): Consumer behavior | Consumer behavior -- United StatesDDC classification: 658.8/342 LOC classification: HF5415.32 | arn 2002Online resources: Publisher description | Table of contents
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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KsTU Library General Stacks | HF5415.32 arn 2002 (Browse shelf(Opens below)) | 1 | Available | 102458 | |
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Books
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KsTU Library General Stacks | HF5415.32 arn 2002 (Browse shelf(Opens below)) | 2 | Available | 102459 |
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| HF5415.3 ric1995 Consumer behaviour: Behavioural aspects of marketing/ | HF5415.3 ric1995 Consumer behaviour: Behavioural aspects of marketing/ | HF5415.32 arn 2002 Consumers / | HF5415.32 arn 2002 Consumers / | HF5415.32 bla 2001 Consumer behavior / | HF5415.32bly 2008 Consumer Behaviour: | HF5415.32bly 2008 Consumer Behaviour: |
Includes bibliographical references and indexes.
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