Basic marketing : a global-managerial approach / E. Jerome McCarthy, William D. Perreault, Jr.

TextSeries: The Irwin series in marketingPublication details: Homewood, IL : Irwin, c1993. Edition: 11th edDescription: xxii, 763, 15, 14 p. : col. ill. ; 27 cmISBN: 025610509XSubject(s): Marketing -- Management | Marketing -- United States -- Management | Export marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415.13 | mu 1993

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Books	KsTU Library General Stacks	HF5415.13 mu 1993 (Browse shelf(Opens below))	1	Available		104810

Includes bibliographical references (p. 723-760) and indexes.

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